Privacy Policy

1. Who We Are

Last Drop (“we”, “us”, “our”) is a fuel security monitoring tool operated by Freshwater Strategy and Launchpad Digital. This privacy policy explains how we collect and use information when you visit lastdrop.au or use our embeddable widget.

2. Information We Collect

We do not require registration, collect email addresses, or ask for any personal information to use this site. The information we collect is limited to:

Analytics and advertising data: We use Google Analytics, Vercel Analytics, and Meta Pixel to collect usage data including page views, device type, browser, approximate geographic location, and browsing behaviour. Google Analytics and Meta Pixel may use cookies and similar technologies to track your activity across websites for analytics and advertising purposes (see Sections 4 and 5 below).

Server logs: Our hosting provider (Vercel) automatically collects standard web server logs including IP addresses, request timestamps, and URLs accessed. These logs are retained for operational purposes and automatically deleted after 30 days.

3. How We Use Information

We use collected information to:

• Understand how the site is used and improve the user experience
• Monitor site performance and diagnose technical issues
• Measure the effectiveness of advertising campaigns
• Create audiences for advertising on Meta platforms (Facebook, Instagram)
• Comply with legal obligations

4. Third-Party Services and Advertising

We use the following third-party services:

• Vercel Analytics — anonymous page view and performance data
• Google Analytics — website usage analysis, audience demographics, and behaviour tracking. Google may use this data in accordance with its own privacy policy.
• Meta Pixel — tracks page views and user interactions for the purposes of advertising measurement, audience building, and ad optimisation on Meta platforms (Facebook, Instagram). Meta may use this data to show you targeted advertising across its platforms.

These services may collect data through cookies, pixels, and similar technologies. Each provider processes data in accordance with their own privacy policies.

5. Cookies and Tracking Technologies

This site uses cookies and similar tracking technologies set by the third-party services listed above. These may include:

• Analytics cookies (Google Analytics) to understand site usage
• Advertising cookies (Meta Pixel) for ad targeting and measurement
• Performance cookies (Vercel) for page load monitoring

You can control or disable cookies through your browser settings. You may also opt out of personalised advertising through your Meta ad preferences or Google ad settings. Disabling cookies will not affect the core functionality of this site.

6. Your Rights

Under Australian Privacy law, you have the right to access, correct, or delete your personal information. As we do not collect personal information, there is generally no personal data to access or delete. For questions about this policy, contact us via the details on the Freshwater Strategy or Launchpad Digital websites.

7. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated revision date.